Understanding young generation X-Y-Z in indonesia

To understand the younger generation in Indonesia, now required a more in-depth understanding of generational theory. Conception of archetypes introduce by Jung that empashize collective consciousness is needed more than ever to peel the difference between the three unique generations which are generation x, generation y, and z generation.

This Insight slide is an attempt to provide an overview of psychographic differences between young generations in Indonesia.

Youth Trend 2016 Kaleidoscope

Indonesian Trendsetters 2016

Youth Trend 2014 Kaleidoscope

Laporan penelitian/riset/studi anak muda